Highline Capital

Highline Capital is a hedge fund based in NYC with 1B+ AUM.

We led executive thought leadership and a viral social media campaign for Highline Capital's CEO Jacob Doft. We edited, published, and disseminated an Op-Ed on behalf of Jacob and promoted the article through multiple social channels.

‍

The story and organic social dissemination strategy via Medium and LinkedIn helped engage key investor constituent groups and partners. In 48 hours, Jake's Medium Op-Ed on LinkedIn received 2K views, 60+ likes, and 6 shares as a result of our viral organic social media strategy.

‍